Mt. Ashland Launches 60th Anniversary Celebration

Mt. Ashland Launches 60^th Anniversary Celebration
Nonprofit Announces Enhancement Plans Including New Chairlift

The Mt. Ashland Ski Area kicked off its 60^th anniversary celebration this week, revealing the logo and theme for the upcoming season and revealing ambitious plans for the future. The anniversary theme is “Elevate Mt. Ashland” as the ski area focuses on enhancing the visitor experience and better serving those who are new to mountain sports. First opened in 1964, Mt. Ashland still uses much of the original infrastructure and plans to revitalize the facility as visitation continues to increase.

“We just came off our biggest winter ever, and opening in summer for the first time,” said Andrew Gast, Mt. Ashland’s General Manager. “Our 60^th anniversary is a time for us to celebrate the rich history of our mountain, and to look forward to ensure that the next generation of mountain enthusiasts can have the same experiences as those who have been visiting Mt. Ashland for many, many years.”

Mt. Ashland has begun planning for installation of a new chairlift, replacing what used to be a Poma surface lift. This chairlift, to be called the Lithia Chair, will reopen beginner and intermediate terrain that has been inaccessible since the original lift was removed in the 1980s. The project is made possible due to the largest gift Mt. Ashland has ever received, $2 million from the Sid and Karen Deboer Foundation and $500,000 from Sid and Karen Deboer.

Ski area managers have also announced other projects as part of the 60^th anniversary revitalization starting with $1 million in upgrades currently underway. This includes the announcement that Mt. Ashland has purchased two demo-used snowcats to provide expanded and improved slope grooming while being more fuel efficient and have less carbon footprint. Other planned improvements as part of the Elevate Mt. Ashland initiative will address night skiing, lodge and arrival services, and aging infrastructure around the ski area.

“This is a historic time for us, as we truly look to ‘Elevate Mt. Ashland’ in everything we do,” said Gast. “We will continue to make it easier and more accessible for everyone to learn mountain sports, while also making some improvements for our experienced visitors who come up to play year-round.”

Mt. Ashland’s mission is to provide and promote a healthy quality experience in an alpine environment. It is a 501(c)(3) nonprofit ski area owned and operated by the Mt. Ashland Association under a special use permit from the U.S. Forest Service.

Please read carefully! This is a release of liability and a waiver of certain legal rights.
The purchaser, holder and/or user of this pass or any person named on this pass application (“participant”) understands that skiing, snowboarding and other winter activities (“skiing”) can be hazardous and that injuries are common when participating in such activities. Participant accepts and assumes the risks associated with skiing, including, but not limited to, changing weather conditions, variations or steepness in terrain, terrain features and parks, snow or ice conditions, surface or subsurface conditions, bare spots, creeks and gullies, forest growth, rocks, stumps, the use of lifts, collisions with natural or manmade objects or other persons, avalanches, snow immersion, equipment failure, no or delayed first aid rescue, grooming and snowmobile equipment, lift towers and other structures and their components, falling, loss of control, and exceeding one’s ability. Participant hereby freely and expressly assumes any and all risk of property damage, injury and death associated with skiing.
In consideration for lift access and the use of any other area facilities and premises, participant hereby agrees to release, hold harmless, and indemnify Mt. Ashland association, dba Mt. Ashland and its owners, partners, members, employees, directors, officers, agents, affiliates, and related entities (“Mt. Ashland”) from any and all claims by or on behalf of participant against Mt. Ashland arising directly or indirectly out of participant’s use of this pass and/or the area facilities and premises. This release includes claims and liabilities arising from negligence on the part of Mt. Ashland, but does not include claims based upon gross negligence or intentional misconduct. Participant also agrees to indemnify (including costs and attorney fees) Mt. Ashland for any claim brought on behalf of any minor named on this season pass application.
Participant understands that, instead of entering into this agreement, participant may purchase a day ticket. Participant is free to participate in skiing at Mt. Ashland without using any ski area lifts or uphill conveyances, subject to any applicable rules of use.
1. A Season Pass is a weather-dependent product and is non-refundable, non-transferable and may not be rolled over from one season to the next. Use by any other person will result in forfeiture of the Season Pass. However we understand that unexpected circumstances can occur and exceptions will be made under limited circumstances. Pro-rated Season Pass refunds are given for: 1.) documented relocation out of the area or 2.) documented illness, injury, or pregnancy. All refund requests must be received by February 15th of the year the season pass in question is valid. All refunds are at the discretion of Mt. Ashland. A $50 processing fee will be charged for all refund requests.
2. The undersigned agree(s) to abide by all federal, state, and ski area statutes, rules, regulations and closures including, but not limited to ORS 30.970 - 30.990 and “Your Responsibility Code”
3. There is a $25.00 charge for the replacement of any lost Season Pass. The undersigned agree(s) to notify the ski area immediately if a Season Pass is lost. The ski area will issue one complimentary lift ticket, per season, per pass holder, if a Season Pass is forgotten. After that, a lift ticket must be purchased.
4. The Season Pass must be displayed in a manner that allows for easy checking or scanning by ski area employees.
5. Eligibility for an Adaptive Season Pass is within the sole discretion of the ski area and medical proof may be required.
6. Violation of any of these terms and conditions may result in suspension and/or revocation of a Season Pass. A Season Pass may be revoked without refund at any time for misconduct or nuisance caused by the Participant.

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